Introduction to Special Event Design & Production this summer at UCI!

The Extension at UCI is offering Introduction to Special Events this summer as part of the Marketing & Business curriculum. The class is called a “Hybrid” class. There will be a kick-off live session on campus on July 12 from 9:00 AM to 4:00 PM. Then three weeks on online sessions follow. The final class is on Thursday evening, July 31 at 6:30. This is a class you won’t want to miss. The basic tools for creating a successful, engaging special event are at your disposal.

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Introduction to Special Event Production is offered this summer at UC Irvine.

The Extension at UCI is offering Introduction to Special Events this summer as part of the Marketing & Business curriculum. The class is called a “Hybrid” class. There will be a kick-off live session on campus on July 12 from 9:00 AM to 4:00 PM. Then three weeks on online sessions follow. The final class is on Thursday evening, July 31 at 6:30. This is a class you won’t want to miss. The basic tools for creating a successful, engaging special event are at your disposal.

Wise Business Advise from Wise Business Leaders

  • Our business in life is not to get ahead of others, but to get ahead of ourselves – to break our own records, to outstrip our yesterday by our today. Stewart Johnson
  • Whenever you see a successful business, someone once mad a courageous decision. Peter Drucker
  • Every sale has five basic obstacles – no need, no money, no hurry, no desire, no trust – Zig Ziglar
  • In the end, all business operations can be reduced to three words – people, product, profits. Unless you’ve got a good team, you can’t do much with the other two – Lee Iacocca
  • The important thing is not being afraid to take a chance. Remember the greatest failure is to not try. Once you find something you love to do, be the best at doing it – Debby Fields
  • If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours – Ray Kroc
  • To open shop is easy, to keep it open is an art – Chinese Proverb
  • The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time – Henry Ford

10 Quotes for Entrepreneurs to Live By!

  • Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it’s called the present. (Alice Morse Earle)
  • Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire. It can be translated into riches. (Napoleon Hill)
  • Our business in life is not to get ahead of others, but to get ahead of ourselves. (unknown)
  • Drive thy business, let not that drive thee. (Benjamin Franklin)
  • Chains of habit are too light to be felt until they are too heavy to be broken. (Warren Buffett)
  • Do or do not. There is no try. (Yoda)
  • People who say it cannot be done should not interrupt those who are doing it. (George Bernard Shaw)
  • Opportunity is missed by most people because it is dressed in overalls and looks like work. (Thomas Edison)
  • If you don’t do it excellently, don’t do it at all. Because if it’s not excellent, it won’t be profitable or fun, and if you’re not in business for fun or profit, what the hell are you doing there? (Robert Townsend)
  • Failure is simple the opportunity to begin again, this time more intelligently. (Henry Ford)

Ten Inspiring Quotes for Entrepreneurs

  • When we love, we always strive to become better than we are. When we strive to become better than we are, everything around us becomes better too. (Paulo Coelho)
  • A public opinion poll is no substitute for thought. (Warren Buffett)
  • There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle. (Albert Einstein)
  • Life shrinks or expands in proportion to one’s courage. (Anais Nin)
  • Your time is limited; so don’t waste it living someone else’s life. (Steve Jobs)
  • The biggest adventure you can ever take is to live the life of your dreams. (Oprah Winfrey)
  • Life isn’t about finding yourself. Life is about creating yourself. (George Bernard Shaw)
  • A man should never neglect his family for business. (Walt Disney)
  • You must remain focused on your journey to greatness. (Les Brown)
  • Don’t take life too seriously. You’ll never get out of it alive. (Elbert Hubbard)

Five Top Tips To Marketing Engagement

FIVE TOP TIPS TO MARKETING ENGAGEMENT

1. Your Voice

Select your perspective with intelligence, kindness and humor. Be real. Own your opinions, ideas and advice. Be provocative.

2. Your Words

To get your voice heard, select topical words. For example the words Football, Valentines Day and 2012 Outlook are relevant now and will be searched across all platforms now. Use select words in your writing to get attention.

3. Your Relevance

Know your consumer. Keep your consumer’s desires and habits at the center of your marketing strategy. For example, Millennia’s dominate the digital space and are cost conscious. They are not brand loyal and their entertainment viewing habits are fragmented. Use the information, take advantage of the technology that matches and be strategic in developing content.

4. Your Creativity

When you reach them, you better engage them. They will be gone in seconds. Ask yourself why they would want to linger. No tricks. We’re tired of filling out forms and receiving spam. Think of yourself as a very special “app” for a very special person. Make me laugh. Make me want to share your message.

5. Your Data

It isn’t about counting clicks. It goes much deeper. Know where, when, why and for how long they engage. Know your return. Keep adjusting the plan.